Liby & Dow introduce fully recyclable laundry packaging in China

Liby and Dow partnership strengthens both companies' commitment to achieving a circular economic system in Cathay. Photograph - Dow

Dow announced that the Innate TF Polyethylene Resins for Tenter Frame Biaxial Orientation (TF-BOPE) has been called by Libby, a laundry brand in Cathay, for its packaging used to incorporate laundry pods. The first batch of the fully recyclable packaging is at present bachelor on its eCommerce stores, Tmall.com. This collaboration farther advances Dow'southward new sustainability target to have 100% of its packaging applications reusable or recyclable by 2035.

The joint effort between Dow, Libby, and Fujian Kaida enabled Liby to produce its fully recyclable laundry packaging for the laundry pods. According to the press note, Dow's Innate TF-BOPE was selected due to its all-polyethylene (PE) structure that allows the stop-product to be recycled in existing recycling streams, stiff cloth properties offering high toughness to reduce leakage during eCommerce transportation, also as better optics for stand-up shelf appeal and touch and experience. Packaging manufacturer, China-based Fujian Kaida, volition be designing and producing the packaging for these Libby's laundry pods, added the company.

"We are delighted to partner with Liby to pioneer fully recyclable laundry packaging in China. The country'south recent acceleration in achieving a dark-green and sustainable surroundings has changed the way information technology tackles plastic waste, and this collaboration is a significant step in improving the recyclability and sustainability quotient in the packaging of laundry products for millions of households," said Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics. "Through our advanced research and development capabilities, we strive to help brand owners like Liby take activity and deliver on their sustainability commitments to close the loop for a round economic system, a greener planet and a better future."

Zhang Liping, General manager of Liby Research and Development Center, said, "Equally a leading laundry make in China, Liby won consumers' trust with loftier quality cleaning products and our belief in natural ingredients. Most of the laundry packaging in the market these days are non-recyclable, and equally a brand, we feel responsible for reducing and eliminating plastic waste in our products. We are proud to commence on this journeying with Dow through the fully recyclable Innate TF-BOPE, minimizing the ecology impact of our packaging. This is especially timely with the authorities'south push towards a circular economy with Guangdong National Development and Reform Commission recent proclamation of the new rules on limitations and ban on using plastic products."

"We are thrilled to be supporting the introduction of China's start fully recyclable laundry packaging alongside Dow and Liby. Dow's Innate TF-BOPE and motion picture from Decro provided us with a unique pattern solution to create these fully recyclable packaging for Liby. At Kaida, environmental protection and manufacturing ecological products are a priority, and this opportunity illustrates the importance of collaboration and collective action in transforming how packaging is managed at its cease of life," commented Guo Tao, General director, Fujian Kaida.

Dow introduces Innate TF Polyethylene Resins for Tenter Frame Biaxial Orientation. Photo – Dow

Earlier in July this yr, Dow announced its innovative brand extension, TF Polyethylene Resins for Tenter Frame Biaxial Orientation (TF-BOPE) films, to its family of Innate Precision Packaging Resins. Innate TF-BOPE aims to accost the global industry'south need for a loftier-performing, user-friendly, and recyclable packaging material. Additionally, Innate TF has been recognized as a 'pattern for recyclability' solution, enabling more plastic packaging to be recycled by allowing brands to design for recyclability right from the start.

Dow's sustainability goals 2025

Every bit part of its 2025 Sustainability Goals, Dow is committed to collaborating with key stakeholders across the value chain to promote innovative and sustainable packaging solutions, driving the plastics industry'southward salubrious and dynamic development. Innate TF-BOPE resins provide converters, brand owners, and retailers with an innovative packaging solution to achieve desired properties while existence completely recyclable. This is possible because of the resins' unique molecular architecture that demonstrates outstanding concrete backdrop compared to traditional polyethylene products.

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